Ignitic AB is my platform for C-level product consulting. I work with leadership teams when delivery has stalled, growth has exposed weaknesses in the organization, or product and engineering need a clearer shared direction.
I bring more than 25 years of experience from complex software environments, from B2B SaaS and healthcare to telecom and industrial software. That breadth helps me see the whole system: strategy, portfolio choices, ways of working, leadership, and the everyday conditions teams need to deliver. It is also long enough to learn that complexity rarely surrenders to a new acronym.
My approach is direct, pragmatic, and close to the work. I help leaders make difficult trade-offs, align product and engineering around business priorities, and turn change from a slide deck into something the organization can sustain. I also help product organizations use AI effectively across discovery, research, synthesis, decisions, and delivery, with human judgment and product outcomes still in charge. Depending on the need, that can mean focused advice, an interim executive engagement, or hands-on leadership through a broader transformation.
If your organization needs sharper product leadership and practical momentum, let’s talk.
Magnus Nord
